P&O Cruises Captures Meaningful Moments for Big Kid Campaign

Breaking in a hero spot in Coronation Street on Christmas Day, the ad by SNAP LDN is the next instalment of the new brand campaign for P&O Cruises, capturing the collection of small, personal memories that make holidays meaningful and memorable.  

Shot in the Caribbean, the spot features a daughter lovingly recounting a day with her father exploring the island of Barbados and snorkelling with a turtle. It’s told through snapshots and the moments in-between moments that make holidays live on in the memory. Each episode in the campaign features real relationships in the hero roles, so the affection between father and daughter is authentic and heartfelt. It follows on from the first ad in the series, which saw a couple reconnecting on a night onboard a P&O Cruises ship.  

Directed by Max Weiland, and produced by Connor Hollman, from Somesuch, the campaign will feature fully through the line in TV, press, social and online video. 

P&O Cruises vice-president, sales, marketing & brand, Robert Scott said: "A cruise holiday offers such a wide variety of experiences with more opportunity to experience these moments that matter. We hope this film encapsulates these precious memories”.

Louisa Fielding, managing partner at SNAP LDN, added: “We love how this campaign is building with each new episode. A cruise holiday offers different people in different relationships so many opportunities to have meaningful moments together. And we were very chuffed that our friend the turtle arrived to help make that happen for us in this ad. Watch this space for more to come.”