Playful Illustrated Trainers Teach You How to Clean Your adidas

Oskar Illustration launches its latest work with adidas. When adidas approached Lauren Martin to collaborate on a project, the team were only too thrilled to put its best foot forward. 

The brief was a lovely one: to create a set of four key illustrations to accompany an Adidas article about how to clean your canvas and leather trainers. 

Oskar Illustration were particularly keen to get on board with the sustainable angle of this piece, showing how cleaning your trainers helps to extend their life, saves you money and, ultimately, reduces environmental waste. 

A clever creative vision saw the Adidas team use Lauren’s fun and humorous signature illustration style to elevate what might otherwise have been a relatively staid and purely practical piece. 

Oskar Illustration loves how Lauren brings endless personality to inanimate objects. Trainers have faces and teams of cleaning product characters don accessories as they rally around the hero trainer to deliver freshness and vitality, ready for their next adventure with their owner. 

Lauren loved bringing this fun project and its new cast of characters to life, and Oskar Illustration were pleased to be part of an initiative that promotes giving its well-trodden friends the love and attention they deserve, whilst doing something positive for the environment in the process. 

Lauren said of the project, “Adidas had a pretty clear vision of what they wanted me to draw for the article, but I wanted to bring in as much fun and humour as I could. I tried to make the characters have funny expressions and interact with the shoe in unexpected ways”.