Photoplay’s RBG6 Direct a Very Soothing TVC

Directed by Photoplay's talented Swedish duo RBG6 for Ogilvy Sydney and Nestle, the TV campaign looks at various scenarios in which Soothers can soothe any number of sore throats.

Indeed, the campaign covers everyone from the 'everyone at work has a sore throat' to the 'karaoke marathon sore throat' and every other sore throat in between. RBG6 cleverly uses art direction, colours and props and wonderful casting to convey each of the scene's moods.

Tom Baker, who plays the 'soothing’ voice, is best known as the voice of Little Britain and one of the incarnations of Dr Who.

Launching this weekend, the Soothers campaign comprises a 30 and four 15 spots for TV and YouTube.

The TVCs can also be viewed here: http://www.photoplayfilms.com/screeningroom/rbg6_soothers