Photoplay Films' Nick Losq Shoots New Spot for US Nonforprofit Be The Match
Because "men in this age group have the highest propensity to be a match for patients facing blood diseases, including lymphoma and leukemia," according to the agency, the nonprofit wanted to create something that would show how young men can truly make a difference despite their "peculiarities."
VIEW THE SPOT
The result is a funny social campaign that includes 12 short videos featuring young men doing all sorts of bizarre things - everything from skateboarding on a treadmill to dancing in a hot dog costume. Each video ends with the message: "This guy could save a life." The videos are running on Snapchat, Reddit, Twitch (world's leading video platform and gaming community), Facebook and Instagram.
Production Company - Doublewide / Photoplay Films
Executive Producer - Danielle Lovett (Doublewide)
Executive Producer - Oliver Lawrance (Photoplay Films)
Director: Nick Losq
Producer - Jodi Nelson (Doublewide)
Client: Be The Match
Creative Agency - Space150
Executive Creative Director - Brock Davis
Associate Creative Director - Chad Nauta
Senior Copywriter - Jon Reine
Agency Producer - Tammy Auel