Photographer Ro.lexx Joins Fela for North American Representation

Culture-defining production house Fela today welcomes photographer Ro.lexx to its roster of artists in the US and Canada. This marks an exciting moment of creative evolution for Fela as it broadens the scope of its representation from commercial and film directors to still photographers. 

Ro.lexx is renowned for her collaborations with a wide array of notable artists and athletes, such as Kendrick Lamar, Billie Eilish, Khalid, Summer Walker, Rosalia, YG, Kobe Bryant, and Odell Beckham Jr. Her impressive portfolio also includes partnerships with major brands like Nike, Jordan Brand, Levi’s, and Adidas, solidifying her reputation as a leading photographer in the industry.

She began her career close to a decade ago, quickly making a mark with her iconic album cover for Bryson Tiller’s Trapsoul. In addition to her photography, Ro.lexx has also served as a brand architect for artists, helping to develop their aesthetic to more fully resonate with their audience. 

“From her ongoing collaborations with some of the biggest acts in music to her high-profile global ad campaigns, Ro.lexx has established herself as a trusted and visionary partner,” said Dean Rosen, managing partner at Fela. “Her ability to foster deep, long-lasting relationships with artists speaks not only to her great artistry but also to her talent for creating an atmosphere of trust and ease. She fits the spirit of Fela perfectly and we’re happy to be representing her for photo campaigns in the US and Canada.”  

"I'm excited to join the Fela team in their new stills venture. as a collective that has consistently shown its strengths in building community and culture through storytelling," said Ro.lexx.

“We’re thrilled to expand Fela into photography, said Taj Critchlow, founder and managing partner of Fela. “I've always had an excitement for the medium, studying and admiring the works of Gordon Parks, Herb Ritts, and David LaChapelle. The mission remains to create culture-defining, authentic work, but now in an additional form, as a natural extension of the perspective that we bring to our clients and collaborators.”