Photo App FamilyAlbum Simplifies Sharing Precious Moments

The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the US, but it does boast 23 million subscribers.

To help break into the US market, the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the region.

Focused on appealing to anyone who wants an easy, private, and efficient way to share photos of important life moments with loved ones, the app is designed to make life easier year-round and especially around the holiday season.

Running on socials now, the relatable 30-second hero spot targets modern families and emphasises the app’s ability to simplify the sharing of precious memories.

The spot portrays the pressure a new mother faces as family and friends demand photos of her new born, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world.

The satirical tone of the video is designed to capture the humour in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.

The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. 

Familiar Creatures harnessed the emotional pull of significant life events – such as starting a family or gathering for holidays – to emphasise FamilyAlbum’s role in strengthening connections in our modern digital age.