Peyton Manning Is 'So Much More' in Nationwide Spot

Nationwide has spent nearly 100 years building its brands and consumer equity around its insurance offerings. What many people don’t know is that Nationwide is also one of America’s largest financial services companies.

This is the impetus for Nationwide’s new campaign, ‘So Much More.’

Though it’s a new line of messaging, Nationwide wanted to stay true to the way people know and love its brand – and what better way to do that than with long time brand ambassador, Peyton Manning.

Just as Nationwide has partnered with Peyton through different phases of his career, the new campaign shows Peyton expressing different and unknown sides of himself (with his signature touch of humour), demonstrating that he’s more than people think, just like Nationwide.

The campaign also signals a doubling-down on Nationwide’s 11-year relationship with the NFL, as the company will focus most of its media spend on NFL broadcast to reach the league’s broad and engaged audience.

This fall marks 10 years of Nationwide working with both Ogilvy and Manning