Peugeot ‘Catch The Thrill’

After the initial success of their RCZ car, Peugeot now launches a new version of the sports coupe.

 

For the launch BETC has developed a global campaign, the first part consisting of a film and a print campaign.

 

 

Philippe André at Wanda Production directed the film, a conscious choice as Philippe also directed BETC’s TV ad “Toys” for Peugeot that won a Gold Lion in Cannes 2004.

 

The spot that is called “Catch the Thrill” focuses on the car’s elegance and speed – so fast that it can’t even be caught on film.

 

Credits

 

CLIENT: AUTOMOBILES PEUGEOT

CLIENT MANAGEMENT: Guillaume COUZY, Olivier GANDOLFO, Nathalie Le MAITRE, Hervé POULOU

AGENCY: BETC Paris

AGENCY MANAGEMENT: Henri TRIPARD, Julien GRIMALDI, Thomas BOUTTE

EXECUTIVE CREATIVE DIRECTOR: Rémi BABINET

CREATIVE DIRECTOR: Vincent BEHAEGHEL

CREATIVE TEAM: David ARONSON, Samuel MOORE, Juri ZAECH

TV PRODUCER: Thibault BLACQUE-BELAIR

SOUND PRODUCTION:  Capitaine PLOUF

PRODUCTION COMPANY: WANDA 

DIRECTOR: Philippe ANDRE

STRATEGIC PLANNER: Clarisse LACARRAU, Maria GALLERIU