Petit Bateau Celebrates Children's Creativity in New Outdoor & Print Campaign from BETC
Petit Bateau is back with a new global outdoor and print campaign that once again celebrates children and their endless creativity. The campaign created by BETC Paris consists of 8 colourful images of kids wearing homemade masks, straight out of their imagination.
The visuals pay homage to what has always made the brand’s success: the quality of its products, combined with a strong knowledge and affection for children and their personality traits; their creativity, their free spirit and their energy.
Each print has a Petit Bateau clothing tag with the signature launched in November, “For Serious Kids”, complete with funny little pictograms.
The campaign was shot by photographer duo Réné and Radka.
The visuals will appear in in the press in February, followed by an outdoor launch in March.
Advertiser: PETIT BATEAU
Brand: (Advertising and Visual Communication) Paulienne Luzurier
Brand Communications Manager: (Comms Director) Stéphane Wargnier
Creative Director: (President) Rémi Babinet, Jasmine Loignon
Copywriter: Damien Bellon, Gabrielle Attia
Art Director: Damien Bellon, (Assist) Albert Yvert
Account Director: Béatrice Verdier
CEO: (Deputy) Muriel Fagnoni
Photographer: René and Radka
Creative Agency: BETC
Account Executive: Marion Gondeau
Print / OOH
Art Buyer: Victoria Vingtdeux
Production Company: Brachfeld
Category: Clothing/fashion , Day/night wear
Genre: Fashion & Beauty , People , Photography , Print