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Performance Art's Ian Mackenzie Joins The Immortal Awards Jury



Chief Creative Officer joins Canadian jury for this year's competition

Performance Art's Ian Mackenzie Joins The Immortal Awards Jury

Performance Art's Ian Mackenzie has been announced as a juror at this year's Immortal Awards, joining the Canadian jury sponsored by Zulu Alpha Kilo.

Ian is a platform-oriented creative leader with a passion for pushing big creative ideas into complex technological ecosystems. Over more than 15 years in the business, his network approach to ideas has helped clients build long tail creative platforms that continue to return value to their brands years after inception. Along the way, his work has earned more than 400 awards for creativity and effectiveness, including Effies, D&AD, Clios, Webby, 21 One Show Pencils and 29 Cannes Lions.

In 2014, he was ranked #1 Copywriter in Canada in Strategy Magazine’s Creative Report Card. Ian was also co-creator and writer of the influential “Our Food. Your Questions.” radical transparency platform for McDonald’s – which led to a direct improvement in both brand trust and food quality perception scores for McDonald’s around the world.

As creative leader of the creative data agency FCB/SIX, Ian helmed the LGBTQ+ travel utility “Destination Pride” for PFLAG, which became one of the most awarded campaigns at the 2018 Cannes Lions. In 2019, Ian helmed “Go Back To Africa” for Black & Abroad – which led to an increase in interest to travel to Africa among our target, and a measurable, positive shift in sentiment and usage of a phrase previously and primarily used as a racial slur. That project also won the Grand Prix in Creative Data at Cannes, a D&AD Black Pencil and the Global Grand Effie in Positive Change. Recent work includes “Publicly Traded” for LifeStyles Healthcare, Australia, which won the Grand Prix in Creative e-Commerce at Spikes Asia.

Under Ian’s creative leadership, FCB/SIX was the #1 ranked Canadian agency at Cannes in both 2018 and 2019 and became Ad Age’s first ever Data & Analytics Agency of the Year. In 2021, Ian was on the founding team of a new multinational creative data network within IPG: Performance Art. Major clients have included Honda, AB/InBev, Cadbury, Johnson & Johnson, Taco Bell, McDonald’s and BMW.

Entries into The Immortal Awards will be accepted until September 9th 2022. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between 1st September 2021 and 31st August 2022.  

Every member of LBB is entitled to up to five entries, depending on their membership tier. This year, Silver members will receive two entries and Gold members will receive five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here.

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The Immortal Awards, Wed, 31 Aug 2022 16:39:00 GMT