Pepsi Max Campaign Embraces the Joy of 'Me Moments'

DDB Warsaw agency has developed the creative idea for the latest Pepsi Max campaign. The concept will be adapted in nearly 30 markets in the CEE region.

The 'MAXIMUM pleasure, ZERO sugar' campaign is a joyful celebration of 'me moments', that is moments of leisure the stress-free nature of which is co-created by the popular beverage. A video with an especially written song is a central piece of the campaign. The creative wordplay corresponds with the favourite ways to have moments just for oneself depicted in the 30-second video: from an hour in the bathtub, an evening with a TV series or pizza, to a leisurely afternoon in a hammock. Every situation is accompanied by Pepsi Max which enables fully enjoying the taste of blissful moments thanks to the lack of sugar. The campaign proves that everyone has the right to maximum pleasure and zero inconvenience.

DDB Warsaw agency won last year's tender to develop Pepsi Max campaign in the CEE region in nearly 30 markets, including Lithuania, Latvia, Estonia, Israel, Croatia, and Slovenia. The campaign is scheduled to be launched throughout 2023, depending on the market. 

DDB Warsaw's European streak continues. At the beginning of the year, the agency won the international tender for Pepco's creative and strategic services and will be responsible for comprehensive services for the brand in the areas of strategy, creation (hub), and adaptation of materials in Europe.