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People Just Do Nothing Take BBC Three Off-air and onto ‘The Interwebs’

Somesuch, 8 months, 1 week ago

Chabuddy G & the gang make comedic appearance in new spot from Sunshine & Somesuch's Max Weiland

People Just Do Nothing Take BBC Three Off-air and onto ‘The Interwebs’

In the first of a three-stage campaign, independent agency Sunshine today reveals its first work for BBC Three. First job? Telling people exactly how the transition will work.

“There’s no point hitting people with a mountain of straight information. If you want an audience to take in multiple messages, you have to entertain them. Make them laugh,” says Hollie Newton, Executive Creative Director, Sunshine.

Collaborating with the writers and stars of breakthrough BBC Three comedy ‘People Just Do Nothing,’ Sunshine have produced a sixty-second spot to play out across BBC channels, telling the nation that “BBC Three isn’t closing, it’s moving to the interwebs”.

‘Live’ from “the UK’s only dial up internet café cabin”, the tongue-in-cheek film is aimed at the channel’s 16–34 year old audience. Starring key talent from BBC Three’s most popular programming, including Chabuddy G and Steves of People Just Do Nothing, comedian Romesh Ranganathan, presenter Stacey Dooley and actor Tyger Drew-Honey, the film will be accompanied by a series of comedy short-form content in BBC Three’s social and digital channels.

The film, directed by Somesuch's Max Weiland, accompanies a range of eye-catching stings, revealing the channel’s notorious new logo, ‘glitching’ into live BBC television throughout the next four weeks, in the build-up to the 16th February transition date.

Newton comments; “We couldn’t think of a more Sunshine project if we tried. Right at the forefront of massive cultural change, slap bang in the middle of popular culture.”

Animator: Charlie Stewart

Creative Agency

Creative Director: Robin Temple, Tom Woodlington

Executive Creative Director: Hollie Newton

Business Director : Emma Simmons

Account Director: Polly Keane

Designer: Simon Holmes, Gen de Rohan Willner

Producer: Julia Methold @ Bridle Production

Creative Agency: Sunshine

Strategy Director: Jenny Howard

Creative Team: Nathalie Gordon, Robin Temple, Tom Woodlington

Creative Team (cont.): Selma Ahmed, Wren Graham

Strategy: Vinay Chaudhri

Music and Sound

Composer: People Just Do Nothing, Azam Yusufzai, Jordan Willocks

Audio Post Production: Grand Central


Edit Company: Trim

Editor: Fouad Gaber

Post Production / VFX

Post Production House: Time Based Arts

Animation: Jess Gorick

Production Company

Production Company: Somesuch

Director: Max Weiland

Category: Online , Publications and media

Genre: Comedy