Erika Darmsteadter, president Draftfcb Hamburg, and EVP - global account director on Beiersdorf, has announced today the appointment of Patricia Nassauer as global account director skincare for Beiersdorf, effective immediately.
Nassauer began her career at Wirz & Hafner and was most recently Client Partner and Baselead for Volkswagen at MetaDesign AG. She has an extensive international brand building experience having worked on SEAT across seven markets and as Management Supervisor on the NIVEA account. Back in 2010, she was part of the team that won the global Beiersdorf account for Draftfcb.
“Patricia is immensely passionate about great work, has a beautiful feel for the Nivea brand, and understands how to best leverage our network – three superb ingredients for magic,", said Darmesteadter.
Nassauer's previous experience on NIVEA and working for clients such as Wella and Blitex gives Nassauer a significant advantage to steward Beiersdorf skincare globally.
“I'm thrilled to be back at Draftfcb working for such an iconic brand," added Nassauer. "I have a strong emotional bond with BDF and I'm looking forward to help push our creative boundaries even more and being able to use my extended language skills to work with the team globally.”
Nassauer will be based in Hamburg.