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Passion Pictures' Furry Family Returns for New Anchor Summer Ad

Passion Animation Studios, 2 months, 1 week ago

Kyra and Constantin brings back the 'Hugglers' in latest spot for Creature London

Passion Pictures' Furry Family Returns for New Anchor Summer Ad

Anchor has just released their summer advert for Anchor Spreadable, the third in a series of lighthearted animated films directed by Passion’s Kyra & Constantin and featuring the ‘Hugglers’, a furry family who face all kinds of hilarious trials and tribulations.

In this spot, Dad has landed himself in a sticky situation when his go-to bribe doesn’t go quite right and he ends up stuck in a ball pit, while his daughter Isabella looks on triumphantly.

Kyra and Constantin have mastered the art of creating comedic, imaginative animal (or animal-like) characters that have come to distinguish their style. Their last spot for Anchor, ‘Little Elephant’, won Best Animation at the British Animation Awards.

On creating this third spot, they commented; ‘All 3 Anchor spots feature different Huggler families distinguishable through their fur colours and patterns. But the main theme is always the same - the interactions and conflicts between the different family members. 

‘There were a few technical challenges in this spot – the simulation of the characters’ fur and the ball pit, and also lighting and grading to allow the characters stand out against all of the bright colours. We’re happy with the end result, and really appreciate the great effort the team put into all the little details.’


Storyboard Artist: Brendan Houghton, Christina Conradi

Modelling: Chris Strong, Mattias Bjurstrom, Tom Bryant

Creative Agency

Account Manager: Priya Shial

Creative Director: Ben Middleton

Producer: Kate Taylor, Assistant Amy Connery

Creative Agency: Creature London

Creatives: Lydia Raghaven, Tori Fannon

Account Management: Felicity Green

Music and Sound

Sound Design: Factory


Editor: Tim King, Kingsley Bailey

Post Production / VFX

VFX Supervisor: Neil Riley

Concept Artist: Daniel Lambert

Colourist: Denny Cooper

CG Supervisor: Stuart Hall

CG Artists: Painting Practice

CG Artist: Jason Nicholas

CG: Chris Jestico, Jasmine Hall

Production Company

Production Company: Passion Pictures

Producer: Juilette Stern

Head of Production: Mike Turoff

Executive Producer: Ryan Goodwin-Smith, Debbie Crosscup

Director: Kyra & Constantin

Category: Dairy , Food