Passion Pictures' Furry Family Returns for New Anchor Summer Ad
Anchor has just released their summer advert for Anchor Spreadable, the third in a series of lighthearted animated films directed by Passion’s Kyra & Constantin and featuring the ‘Hugglers’, a furry family who face all kinds of hilarious trials and tribulations.
In this spot, Dad has landed himself in a sticky situation when his go-to bribe doesn’t go quite right and he ends up stuck in a ball pit, while his daughter Isabella looks on triumphantly.
Kyra and Constantin have mastered the art of creating comedic, imaginative animal (or animal-like) characters that have come to distinguish their style. Their last spot for Anchor, ‘Little Elephant’, won Best Animation at the British Animation Awards.
On creating this third spot, they commented; ‘All 3 Anchor spots feature different Huggler families distinguishable through their fur colours and patterns. But the main theme is always the same - the interactions and conflicts between the different family members.
‘There were a few technical challenges in this spot – the simulation of the characters’ fur and the ball pit, and also lighting and grading to allow the characters stand out against all of the bright colours. We’re happy with the end result, and really appreciate the great effort the team put into all the little details.’
Storyboard Artist: Brendan Houghton, Christina Conradi
Modelling: Chris Strong, Mattias Bjurstrom, Tom Bryant
Account Manager: Priya Shial
Creative Director: Ben Middleton
Producer: Kate Taylor, Assistant Amy Connery
Creative Agency: Creature London
Creatives: Lydia Raghaven, Tori Fannon
Account Management: Felicity Green
Music and Sound
Sound Design: Factory
Editor: Tim King, Kingsley Bailey
Post Production / VFX
VFX Supervisor: Neil Riley
Concept Artist: Daniel Lambert
Colourist: Denny Cooper
CG Supervisor: Stuart Hall
CG Artists: Painting Practice
CG Artist: Jason Nicholas
CG: Chris Jestico, Jasmine Hall
Production Company: Passion Pictures
Producer: Juilette Stern
Head of Production: Mike Turoff
Executive Producer: Ryan Goodwin-Smith, Debbie Crosscup
Director: Kyra & Constantin
Category: Dairy , Food