Party Goers Part Ways for DJ Snake's Iconic McDonald's France Delivery

Anyone who has ever attended a DJ Snake concert knows: his shows are extraordinary experiences. The ultimate proof: videos of his famous Wall of Death go viral every time, it has become HIS signature during his live shows. How does it work? At one point during the show, DJ Snake splits the pit in two leaves the audience in suspense - sometimes filled with tens of thousands of fans - until a signal is given for the audience to reassemble. And the impact is spectacular.

This was the starting point for the DDB Paris team: what if the split pit created a passageway for DJ Snake to get his McDonald's menu delivered right in the middle of the show?

The film directed by WAFLA (Iconoclast) shows the epic journey of a young delivery boy, from picking up the order to his heroic journey across the pit... to DJ Snake himself. Will he make it out of the room in time before the audience closes in on him? Watch the film to find out… 

This is the first visual asset to feature DJ Snake's new track 'West Side Story', developed as part of his collab with McDonald's.

It was launched on June 19th and broadcast on all TV channels and platforms at 9pm. It will be accompanied by a social media rollout featuring the film's characters in an integrated storytelling campaign relayed via the artist's and brand's channels.

This exclusive campaign was orchestrated by teams from McDonald's France, DDB Paris, TMS, A&R Studios, Starcom and DJ Snake's creative and marketing teams.

DJ Snake meal is only available at McDonald’s in France.