Parlophone Records Partners with Little Dot Studios for Sam Ryder Original Social Content

Award winning digital content agency and media network, Little Dot Studios (an All3Media company), today launches its latest original creative production work for Eurovision 2022 runner-up and British singer-songwriter, Sam Ryder. Working in partnership with Parlophone Records and YouTube, Little Dot Studios is creating episodic YouTube Shorts content for the ‘Space Man’ singer’s fans called ‘Sam Ryder’s 2022 Wrapped’.

Ryder, who rose to fame through TikTok after sharing music covers during the pandemic, is no stranger to documenting his life and performances. As his debut album ‘There’s nothing but space, man!’ currently sits at no.1 in the UK charts, this new original mini-series will capture Sam as he looks back on some of his best memories from an incredible year. The ten 60-second YouTube Shorts will feature previously unseen documentary archive footage and brand new personal reflections which will be available in the run up to his first BBC New Year’s Eve show performance. 

Produced by Little Dot Studios, ‘Sam Ryder’s 2022 Wrapped’ Shorts will be well-positioned to engage those looking for bite-sized content, and released in conjunction with long-form content, has been proven to increase overall watch-time and subscriber growth on YouTube.

Charlie Martin, audience and engagement manager, Parlophone Records commented: “We formed the partnership with Little Dot Studios after the Tom Daley Superpowers episode with Sam Ryder - it was a no-brainer to get the team on board for Sam’s YouTube Shorts project. Each episode breaks down Sam's incredible year - Little Dot Studios have told his story of 2022 perfectly."

Tom Hemsley, executive creative director, Little Dot Studios said: “We loved working with Sam earlier this year, he brought incredible energy as a guest in our Snap Original series ‘Secret Superpowers with Tom Daley’. It was great to be invited by Parlophone to develop and produce a new show of his own for YouTube shorts! Sam’s career was born in digital, his content has always been authentic and native for mobile - this was key for both Sam and Parlophone when it came to us working together on an original YouTube series”.

This follows on from other recent commissions including Zapp featuring Lewis Hamilton, Snap Original series Secret Superpowers with Tom Daley, Girls Day Schools Trust, CNBC x Schneider Electric - A Greenprint for a Sustainable Future and Universal's Jurassic World Exhibition.