Droga5 New York
Wed, 08 Feb 2023 09:18:57 GMT
Paramount+ returns to the Super Bowl with another film set on the iconic Paramount Mountain. And like any mountain, Paramount Mountain has different faces. The northern face, the southern face, and most importantly, the Sylvester Stallone face. The film unfolds as Sylvester Stallone himself scales a giant stone version of his own face – with Dora the Explorer, Star Trek’s Captain Pike, Lower Decks Beckett Mariner, and Reno 911!’s Lieutenant Dangle, and Sylvester’s three daughters watching from base camp below.
Developed by creative agency Droga5, ‘Stallone Face’ is the latest iteration in the buzzworthy Mountain of Entertainment campaign series that kicked off two years ago at Super Bowl LV with Sweet Victory. Since then, the brand has become known for its comedic spots that have included Mr. Garvey's Mountain Survival Skills, Storm and Bonfire, receiving awards and recognitions from the Clio Awards, Art Directors Guild Awards, New York Festivals Advertising Awards, Promax Global Excellence Awards, Digiday Awards, American Advertising Awards and more.
“These films always take a behemoth effort to pull off and we’re so fortunate for the dream team we have. The crossover opportunities continue to create such a delightful playground for not only the brand, but the fans of all these different properties. It’s like a snowy multiverse up there, and we’ve only just scratched the surface of the hijinks we can uncover. The possibilities are endless and it’s really fun to think about.” - said Dan Kelly, executive creative director, Droga5.
After two years of the campaign, audiences have come to expect Paramount+ messaging as entertainment. And with our massive roster of fan-loved characters, we’re upping the ante even further in year three with more stories from the mountain. Our second story of year three, ‘Stallone Face’, launches during the biggest advertising moment of the year, the Super Bowl. The spot capitalises on the active viewers of the big game by leveraging big talent (Sylvester Stallone) and an even bigger branded moment (Sylvester climbing on ‘the face’ of Paramount Mountain) to shatter through the ad clutter of the moment.
David Shane, director, O Positive said “I didn’t know that directing Sylvester Stallone hanging from the nostril of his own Mount Rushmore face was on my bucket list until I was on a sound stage in Brooklyn watching it, but apparently it was.”
Categories: Media and Entertainment, Streaming ServicesDroga5 New York, Wed, 08 Feb 2023 09:18:57 GMT