senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Paralympian Beats the Odds in Stunning Toyota Wheel Parks Film

06/09/2019
Production Company
Toronto, Canada
185
Share
Saatchi & Saatchi LA launches new spot directed by Revolver's Rune Milton

Revolver Director Rune Milton has released his latest work for Toyota Wheel Parks, created by Saatchi & Saatchi LA. 

Realising a career in sports seems quite challenging to most able bodied people, while nearly impossible to those who are faced with physical barriers. Since 2017, Toyota’s vision has been to enable all people to achieve their dreams, regardless of these barriers. As one of the largest Olympic and Paralympic sponsors, Toyota is committed to building accessible skate parks worldwide, so that WCMX can one day become an official Paralympic sport.

Hailing from South Wales, 15-year-old Lily Rice is the 2nd woman/youngest person to complete a wheelchair backflip, achieved after only seven months of riding, and is a 2018 WCMX Championships Silver Medalist. Lily has Hereditary Spastic Paraplegia, a rare genetic disease that causes weakness and stiffness in the leg muscles. She started using a wheelchair in 2015, and in just a few short years has achieved many successes in her WXMC career. With the support of Toyota, she hopes to one day win a Paralympic gold medal. 

Danish director Rune Milton is a storyteller at heart. Focusing on the core emotion and insight which makes his narrative powerful, he weaves together his films with a unique understanding of humanity and style. He has an eye for beauty and precision, and an ear for immersive sound design with music that amplified the message. Rune Milton is repped by Revolver Films in Canada, Anonymous Content in the US, and Rogue Films in the UK.

Agency / Creative
Production
Production Service
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
Work from Revolver Films
Immortal: Nature’s Symphony
Royal Ontario Museum
22/11/2024
79
0
Caught Red Handed
Plan International Canada
08/11/2024
33
0
Good Enough To Fight For
Nile Coffee Club
16/10/2024
72
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0