Pantene Addresses Societal Beauty Norms in Poetic New Spot from Grey NY

Recently, Pantene launched a premium collection - Pantene Gold Series - to better serve the unique hair needs of African American women.

This week it launches an artful TV commercial from Grey NY that celebrates the beauty, diversity and heritage of African American hair, the next chapter in its 'Strong is Beautiful' campaign. The images and the poetry of the copy are striking, a celebration of strong women.

“We believe that all strong hair is beautiful; whether it’s straight, or curly, natural or in a protective style,” says Jodi Allen, Vice President of Hair Care for North America at Procter & Gamble. “Pantene has the power and voice to take actions, spark conversations, and motivate a change in perceptions. We recognise the importance for African American women to feel confident wearing their hair in any style they choose, and we’re celebrating their strength in doing so.”