Pandora Celebrates Launch of Lab-Grown Diamond Collection with Star-Studded Diamond District

To celebrate the launch of their new Lab-Grown Diamond Collection, Pandora took a glamourous take on the iconic New York City diamond district for a star-studded event on the eve of New York Fashion Week. Transforming NYC’s Lafayette Street parking lot in the famed Astor Place neighbourhood, Pandora in partnership with experiential marketing agency, Invisible North, created the luxurious “Lab-Grown Diamond District” and rolled out the pink carpet, bringing together celebrities – Pamela Anderson, Halle Bailey, Ashley Park and Julia Fox – and VIPS for the exclusive soirée.

With diamonds on full display, Pandora offered up close & personal viewing opportunities with a gemologist in their diamond shops, even including a diamond magnifier to view every intimate detail of the lab-grown diamonds.

Attendees noshed on baby tacos & burgers from local NYC food trucks, sipped on sunset-hued cocktails, and listened to live entertainment with DJ sets by Kesh, Mona and DJ Papi Juice, in addition to a live performance by Caroline Polachek.

Following the event, Pandora opened the Lab-Grown Diamond District to the public offering customers the opportunity to experience the diamonds for themselves as well as offering a photo booth experience and giveaways.