Pablo has just launched a new active brand platform for recent pitch win Art Fund, the national charity for art, with a campaign inspiring people to get a National Art Pass. The film, co-directed by Ivo Sousa via Untold Studios, takes viewers on a playful and surreal journey through the world of galleries and museums, blending live action, animation, and 3D art into a mind-bending whirlwind of discovery packed full of details that make sure that ‘The More You See, the More You See’.

The launch film is part of Pablo’s new campaign for the Art Fund, ‘The More You See, the More You See’. Stretching across print, DOOH and social, it's centred around the insight that the more art and culture we ingest, the more it opens us up to new perspectives, and understanding of the world. Art can help people start to see the world differently, which now more than ever is imperative.

The active brand platform asserts the power of art as a way to make sense of the world, aiming to inspire people to connect more deeply with museum and art experiences. Alongside this, it aims to speak to and bring in new audiences to these cultural institutions. The animated posters, created by digital artist Mark Harrison, are moving portraits formed with textures, patterns, objects and abstract items that represent not just the objects you find in galleries and cultural institutions, but the feelings you experience when you engage with art.

The National Art Pass gives members free entry and 50% off major exhibitions at museums and galleries across the UK. With the proceeds from subscriptions, Art Fund supports museums across the UK, giving grants to help them acquire and share works of art, support the professional development of curators, and inspire and engage audiences.