Otis Serves Energetic Anthem for Tennis Australia

Creative music and sound design studio, Otis, has partnered with BMF to launch, ‘Hits Different’, for Tennis Australia. Handling all aspects of music and sound production, Otis composed an original soundtrack for the association to convey the exciting feeling of watching the Australian Open live, which is due to kick off in January 2024.

Enthusiastic about BMF Australia’s campaign and creative direction, the music and sound studio embarked on a multifaceted approach, delving into various musical styles and genres for the campaign simultaneously. After experimenting with both scored compositions and stylized soundtracks to compliment the vibrant animated visuals, Otis reached out to their close collaborator, the renowned hip-hop artist Kween G, to infuse the project with an extra dose of energy. 

Known for her unflinching and authentic hip hop content, acclaimed musical artist Kween G was the perfect partner for crafting an up-tempo track that perfectly encapsulates the electrifying essence of the sport. Otis and Kween G delivered a spirited and swagger-filled musical composition.

Lukas Farry, co-founder and director at Otis comments: “Our agency partners have said, “everyone is asking which commercial track we licensed?” And our response is “you licensed an Otis track. We had so much fun producing the final track and creating the explosive sound design, so viewers feel the excitement of the AO!”

The collaborative process allowed for many exciting ideas to be expressed, and as a result, we were able to produce lots of other musical tracks that we hope will see the light of day in the near future!”

The campaign will run across global TV, Video On Demand, social, radio, Spotify and in-stadium.