Otis Rebrand Introduces Innovative New Website Where Sound Takes the Lead
As a music composition and sound design collective, Otis understands that sound is a sensory journey.
In the multimedia age, as ever, first impressions are the most important. It’s why companies place so much impetus on branding, and it’s why companies put so much effort into their own. That first outheld hand can be the difference between inspiring and terrifying.
Otis Music & Sound's brand repositioning journey, including a complete overhaul of its site, aims to impress upon you that Otis transcends the boundaries of traditional aesthetics. The heart of their mission? To remove silence and breathe life into auditory experiences. The culmination of this transformative venture coincides with the launch of their new website.
otisstudios.com, is a bold departure from traditional digital platforms. It is an audio-first sanctuary, where music and sound occupy the centre stage. The site presents Otis's work in its purest form, recognising that their compositions often overshadow other sensory experiences.
In a world saturated with visual stimuli, Otis is grounded in immersive, attention-grabbing audio. The repositioning process, artfully executed by the creative minds at The Company You Keep, revolves around the concept of an "invisible force with a visible effect." This approach seeks to engage users with their auditory senses first, setting the stage for a unique digital experience that is truly innovative.
When you visit the new site, the first thing you notice is a visually-empty welcome page explaining that this website uses sound to see. The shift towards sound as a primary sense is not just a change in aesthetics but a deep-rooted philosophy that underlines every aspect of the Otis identity.
Visitors to the site are invited to immerse themselves in the world of sound, where music takes the spotlight. Otis knows that their work is one facet of a greater whole, and to showcase the versatility and intricacy of their compositions, they have thoughtfully incorporated a toggle feature. This allows users to seamlessly transition between experiencing the music in isolation and embracing the whole mix and spot, demonstrating their commitment to crafting immersive soundscapes.
Alongside the new site, Otis has also unveiled a manifesto video animated by Lev Berry. It encapsulates their mission and vision: to remove silence from our lives and replace it with sonic experiences that resonate with our souls.
Otis’ rebrand is more than just a change in appearance; it's a shift in perspective. By putting sound first and foremost, they aim to craft an auditory revolution.
