Orchard Wins Royal Australian College of General Practitioners Account

Orchard has been selected as The Royal Australian College of General Practitioners’ (RACGP) creative agency of record, following a competitive pitch, on a three-year engagement and has just launched its first campaign ‘Live a Life of Endless Possibilities’. 

Orchard has been tasked with providing strategic support, creative development and execution through campaigns to the general public as well as digital and data expertise to drive insight-based, personalised communications to the RACGP’s over 43,000-member base.

Nick Williamson, acting chief executive officer, RACGP said: “As an organisation that represents and supports our professional member base throughout their careers, we require a partner that can match our passion and ambition. Through their creative expression and solution-focused insights, Orchard proved they understand where we are and how we can best represent general practice as an exciting and fulfilling medical profession. ‘Live a Life of Endless Possibilities’ is only the first example of this and we are excited to work with Orchard to provide the greatest value possible to each and every member.”

Wai Kwok, founding director, Orchard added: “We are very excited to be partnering with the RACGP, the college that represents nine out of 10 Australian GPs and has over 43,000 members. This win adds momentum to Orchard’s growth and it is a pleasure to be working with such an influential organisation within the healthcare space.”

The recently launched campaign, ‘Live a Life of Endless Possibilities’ aims to demonstrate the benefits and ‘endless possibilities’ of specialising in general practice to medical students and junior medical officers who will be deciding their medical career pathway. The campaign is supported by out of home, online and social advertising.