Orange Helps Customers Say 'I Love You' in Pan-African Valentine's Campaign

‘Babycakes’, ‘Sweetheart’, ‘Honey Bear’, ‘Captain Love’… these are just some of the millions of nicknames that we give to our nearest and dearest as a way of expressing just how much we care about them.

To celebrate Valentine's Day 2016, Orange International has created a Pan-African advertising campaign, telling the universal and touching story of these endearing ‘Love names’.

Through humoristic storytelling, the TVC shows that with an endless number of love names there's an endless number of ways to say I love you. Whichever way you choose, Orange has a way to help you to express your love to your ‘Snuggle Bunny’.

Accompanying the film is an interactive map that allows lovers all over Africa to send a private message to their special ‘Marshmallow’.