Opendoor Takes on Holiday Home Selling with 'Turducken'
The holiday season is all about celebrating traditions. But when it comes to selling a home, the holidays are considered a slow time of year, with fewer buyers in the market, fewer offers, and less available cash.
Opendoor wants to defy tradition with a new spot that empowers homeowners with more ways to sell - all in one place.
Inspired by the untraditional trio of chicken, duck, and turkey that often takes centre stage during Thanksgiving celebrations, Opendoor teamed up with Venables Bell + Partners to launch a new ad that shows three great things coming together during the holidays.
The spot takes viewers on a historical journey through an unconventional holiday feast. Then, it introduces Opendoor’s own festive real estate innovation: what could almost be described as Opendoor's Turducken of Offers. With Opendoor, homeowners enjoy two options wrapped in the certainty of a simple sale:
- Sell directly to Opendoor for an all-cash sale closing in as little as two weeks - eliminating the stress of cleaning, staging, and prepping for showings.
- List your home on the MLS with the support of a local Opendoor partner agent while also having Opendoor’s cash offer in your back pocket.
"Thanksgiving is a time for family and celebration, not stress or hassle. Like the turducken - a trio of flavours in one - Opendoor empowers home sellers by combining an all cash offer, the option to List with Opendoor, and a certain sale to make home selling as enjoyable as a holiday feast. As we encourage homeowners to take action during these winter months - often thought of as ‘off-season’ - we want them to know it’s a great time to sell, with options that make it easy to take the house off their plate and enjoy the most festive of holidays." said David Corns, Opendoor chief marketing officer.
“It’s the holidays. It’s three great things in one. The idea practically wrote itself. Kudos to Opendoor for not taking themselves too seriously, seeing the potential immediately, and encouraging us, as always, to have fun with it.” said Byron Del Rosario and Matt Keats, VB+P group creative directors.
