Opendoor Focusses on Pet Parents with Ball Dispensing Sale Sign
On the heels of past creative takes on the traditional real estate yard sign, digital real estate platform Opendoor’s brand marketing team is at it again, this time with a sign any dog-lover could appreciate.
Kicking off a month-long campaign targeted at pet parents, Opendoor teamed up with Venables Bell & Partners to unveil a first-of-its-kind tennis ball-dispensing yard sign at one of their CA home listings in honour of International Dog Day on August 26th. The message is simple: “Move without chasing your tail.” For those selling their home, they can skip the prep work and forget worrying about where to put the pups during an open house by instead selling directly to Opendoor. For those buying a home, they can schedule tours that work best for their timeline - or their furry friend’s afternoon walk.
According to a Forbes Advisor study, more than two-thirds of Americans would pass on the perfect home if it wasn’t a good fit for their pets.
And a recent Opendoor survey revealed that 66% of buyers and sellers with pets say it's extremely important to choose a real estate partner that makes buying or selling a home easier for them, making Opendoor an ideal partner for pet parents when they’re looking to make a move
To keep the momentum and puppy love rolling beyond International Dog Day, Opendoor will be activating on current viral dog-forward trends on social and paw-tnering with doggy-influencers based in or near its markets to drive awareness and engagement for the brand.
David Corns, CMO at Opendoor said, “Our latest Opendoor Yard Sign activation - timed to International Dog Day on Saturday, August 26th - is a first-of-its-kind, tennis ball-dispensing yard sign for our canine-loving customers to play fetch with their dogs when out on a neighbourhood walk. We want home buyers and sellers to know that Opendoor is simple and reliable; we’ll help you find the perfect home for you and your pet, no matter where you’re at during the moving process.”
