OLIPOP Brings the Flavour with High-Energy Spots from HAYMAKER and Fatal Farm

As the leader in the functional soda category and the fastest-growing refrigerated functional beverage brand in the US, OLIPOP is set to debut its creative campaign for a groundbreaking new product launch. The brand is targeting a legacy soda with a cult-following with its new Ridge Rush flavour, marking its biggest flavour launch to date. 

OLIPOP is a high fiber, lower sugar alternative to soda, delivering the same great taste with added functional benefits. The new Ridge Rush flavour is a bold alternative that celebrates 'wholesome energy' with its exhilarating fusion of lemon, lime, and orange juices. Enhanced with 50mg of green tea caffeine and 4g of sugar, Ridge Rush delivers an energizing burst of flavour while avoiding the excessive sugar and less desirable ingredients found in conventional soda and energy drinks. 

In partnership with HAYMAKER, OLIPOP’s new campaign taps into the deep culture of traditional energy-focused sodas, highlighted by its clever OOH tagline: 'A Can of Do'. Airing on connected TV, digital platforms, social media and as part of an OOH campaign, two distinct spots demonstrate how Ridge Rush provides the perfect burst of energy to combat the dreaded afternoon slump. These spots are directed by the award-winning comedic duo, Fatal Farm, known for directing segments for cult-favorite show 'I Think You Should Leave' and many more: 

In the first spot, 'Paleontol-I-Guess,' two paleontologists struggle to piece together a skeleton. After a sip of OLIPOP's Ridge Rush, they comically decide to ‘make it fit’—even though the bones clearly don’t match, but the job gets done. 

In the second spot, ‘I, CONQUER,’ a defeated alien, working on a giant machine, tells his human colleague that he’ll never be able to conquer the planet. After the colleague hands him OLIPOP's Ridge Rush, he’s suddenly reinvigorated and zaps her away in a green flash, finally able to take over the world.

Given that this legacy soda flavour is synonymous with energy, OLIPOP aims to launch its biggest flavour to date – Ridge Rush — in a way that embodies the brand’s commitment to 'wholesome energy.' The campaign will not only utilise its ad spots on connected TV and social, but also IRL. From teasing college students with the flavour before its launch through OLIPOP University, to wrapping John Hunter Nemechek’s car for the September 8th NASCAR race, and partnering with Shannon Sharpe (via his Nightcap Podcast) on recreating a viral soda meme, OLIPOP is making a huge splash and once again, redefining what soda can be.