senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Old Spice's Latest Line Up Declares 2022 Year of Curls

03/02/2022
Production Company
London, UK
805
Share
PRETTYBIRD director Yousef devises an wavy curly dance party for the Wieden+Kennedy campaign

As the #1 men’s hair brand, Old Spice is launching the ‘Curls are Cool’ campaign with a curl-inspiring creative to launch the all-new Wavy Curly Line up featuring a Shampoo, Hair Moisturiser and Leave-In Conditioner.

The Wavy Curly launch will kick off with a new ad creative taking viewers deep inside the wacky world of curls. The spot was produced by PRETTYBIRD UK in partnership with Wieden+Kennedy and directed by award-winning director Yousef. The spot will appear on Hulu, YouTube, Reddit, Twitter and Instagram.

Curls are Cool - A classic bodega quickly turns into a wavy curly alternate universe! A wavy curly dance party of epic proportions ensues as patrons show off their unique curls. The spot ends with a straight-haired person entering the shop, temporarily interrupting the party, only to immediately walk out and the wavy curly party continues.

The new line up is one of the first product lines from any major men’s hair brand specifically designed to preserve men’s wavy and curly hair. Nearly 40% of men have wavy or curly hair but lack products specifically dedicated for them, so Old Spice created a new line up to provide the grooming care wavy and curly hair needs without having to dip into women’s hair products.

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from PRETTYBIRD UK
'Freedom of the Night'
Sophie Ellis-Bextor
29/10/2024
34
0
Why? (40th Anniversary Doc Short)
Bronski Beat
16/10/2024
75
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0