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Creative

Okay Studio Celebrate '80 Years Of Aluminium' with Rimowa

The grade in the piece was by OKAY STUDIO’s Senior Colourist, Ludovic Roussaux

Okay Studio Celebrate '80 Years Of Aluminium' with Rimowa

Luxury luggage brand Rimowa commissioned a series of films to mark the 80th anniversary of their iconic aluminium suitcase, with London post house OKAY STUDIO handling the editing, colour and finish. 

Creative direction came from brand consultancy Amazing Future, and the films, directed by German photographer Frank Hülsbömer, feature cases belonging to real Rimowa customers - and seasoned travellers - including Carine Roitfeld, Virgil Abloh and David Fincher.

"The idea was to focus on what people do with Rimowa suitcases rather than what the suitcases do. We wanted to let their suitcases become their portraits, to tell us a story through each dent, scratch and sticker," said Rimowa’s Chief Brand Officer Hector Muelas.

OKAY STUDIO’s Nikolaj Belzer handled the edit. "The challenge was to bring out the character of each case” he said. “We delivered almost two hundred versions for a wide variety of platforms and it was important in each film for the subjects to be distinctive and to work as films, not just stills with movement.”

The grade was by OKAY STUDIO’s Senior Colourist, Ludovic Roussaux, who commented “The stills campaign carried a very distinctive look and the challenge was to use the feel that had been built in stills post-production, while accentuating the distinctive aspects of each case’s story filmically.”

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Music

Audio Post Production: Fonic

Offline

Edit Company: OKAY STUDIO

Online Editor: Nikolaj Belzer

Editor: Nikolaj Belzer

Post Production / VFX

Colourist: Ludovic Roussaux

Head of Production: Henry Lloyd-Baker

Post Production Company: OKAY STUDIO

Producer: Honor Page

Creative Agency

Creative Agency: Amazing Future

Producers: Matthew Lowe, Povilas Utovka

Director: Frank Hülsbömer

Head of Production: Sally Grant

Category: Luggage , Travel

Genre: Luxury