Wed, 30 Nov 2022 22:34:51 GMT
Christmas is a time for showing love to your entire family. Your mum. Your kids. And your 2017 Toyota Corolla.
Created by The Monkeys, part of Accenture Song, and directed by Sweetshop’s Max Barden, Supercheap Auto is ‘Making It Super’ with a campaign that encourages Australians to treat their cars (and themselves) for Christmas.
Supercheap Auto head of marketing, Julia Willcox, says: “We’re pretty sure that if you asked your car what it would like for Christmas: chances are it would respond with ‘Something from Supercheap Auto please’. So we’re encouraging Aussies to leave a little something under the tree for the vehicle that carries them to all those Christmas lunches.”
Connor Beaver, creative director, The Monkeys, adds: “Santa, if you’re reading this, I’d like a set of 24” SCA Multi-Fit Wiper Blades for my Jeep.”
The integrated campaign launches this week in Australia and New Zealand across TV, social, online and in-store.
Customers wanting to get a photo with Santa and their car can do so at select stores around the country from December 1st.