Ogilvy Wins Gold Lions for Verizon’s 'Can't B Broken' and Coca-Cola’s 'Recycle Me'

On day two of the Cannes Lions International Festival of Creativity, Ogilvy won two gold Lions, one silver, and 11 bronze Lions for a total of 14 Lions today, bringing the network’s total to 30 Lions through the Festival thus far.

Verizon’s 'Can’t B Broken' by Ogilvy New York won a Gold Lion in the Entertainment-Brand or Product Integration into Music Content category. The collaboration between Verizon, Beyoncé and Ogilvy put the Verizon network to the test in the biggest way possible. On the biggest stage. With the biggest icon there is. Beyoncé breaks the internet, but can she break Verizon’s network?

Matt Curry, Ogilvy's global executive creative director, said, “Starting with a big, smart, culturally explosive idea was just the beginning. From there the only path to success was through the biggest act of trust that an agency and client could undertake together. Ogilvy is so proud of this work and what it means to our relationship with Verizon, and to the entire team who made this phenomenal moment happen. Winning a Cannes Gold for ‘Can’t B Broken’ is a testament to what culture-first ideas can do when built on absolute collaboration.” 

In addition, 'Recycle Me' for Coca-Cola, created by WPP Open X, led by Ogilvy New York and supported and activated by Ogilvy LATAM, Ogilvy PR and EssenceMediacom, won an additional Gold Lion for Industry Craft in the Art Direction: Brand & Communications Design.

These wins, coupled with its performance on Monday night, Ogilvy New York is on track to have one of its best-ever showings in Cannes.

A selection of Ogilvy’s Cannes contenders can be viewed on Ogilvy.com and on the agency’s social media channels. Keep up with Ogilvy and Cannes-related news throughout the Festival by following us on LinkedIn, X, Instagram, and Facebook using the hashtag #OgilvyCannes.