senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Ogilvy Selected as Lead Agency for World of Hyatt

05/05/2021
Advertising Agency
New York, USA
45
Share
Agency to support strategic development and creative expression of World of Hyatt’s member communications, promotions, and program enhancements

Ogilvy today announced it has been selected as the lead agency for World of Hyatt, Hyatt’s award-winning guest loyalty program. Ogilvy will support the strategic development and creative expression of World of Hyatt’s member communications, promotions, and programme enhancements.

Led out of the agency’s New York office, the account brings together Ogilvy Experience’s rich capabilities across customer insights, commerce, digital product innovation, customer engagement and acquisition, CRM, and loyalty under a unique end-to-end offering, focusing on World of Hyatt market priorities and ambition to accelerate growth, while delivering value and speed at scale.

“World of Hyatt is grounded in listening and as the demand for travel returns, we are more committed than ever to understanding our guests’ and members’ needs in order to deliver personalized care, distinct experiences, and tailored content that meets them where they are,” said Gretchen Kloke, Hyatt’s vice president of global marketing. “Working with Ogilvy will enhance our ability to reimagine member experiences, with a unique combination of creativity, brand building, and an innovative data-driven approach to loyalty programs.”

“Hyatt understands that creating thoughtful, rewarding, and delightful experiences for its guests and members requires a continuous understanding of the rapidly evolving needs and desires of travelers today,” said Rajesh Midha, president of Ogilvy Experience in North America. “Our team is looking forward to bringing the power of Ogilvy’s creative network combined with our technology and data capabilities to deliver compelling programs that reflect the people, places, and experiences at the heart of their lives.”

SIGN UP FOR OUR NEWSLETTER
More News from Ogilvy North America
Behind the Work
Most Read of 2024: Behind the Work
09/12/2024
187
0
ALL THEIR NEWS
Work from Ogilvy North America
Movies that Move You
Chicago International Film Festival
23/10/2024
27
0
30 Year
IBM
09/08/2024
32
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0