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Ogilvy & Qualcomm Launch 30-Minute Branded Content with Hollywood A-Listers

Ogilvy & Mather North America, 4 months, 1 week ago

Psychological thriller ‘Lifeline’ produced by Anonymous Content and talent behind films such as Birdman, The Revenant and Her

Ogilvy & Qualcomm Launch 30-Minute Branded Content with Hollywood A-Listers

Mobile technology provider Qualcomm and Ogilvy & Mather have released a campaign, entitled ‘Lifeline’ that blurs the lines between Hollywood action film and branded content. The lightly branded short film is disguised as a psychological thriller and stars Olivia Munn (Magic Mike, The Newsroom, New Girl) and Leehom Wang (the ‘Justin Bieber’ of China). It is produced by the Oscar winning team of writer/director Armando Bo (Birdman), Vincent Landay (Her, Adaptation) and Steve Golin (Spotlight, The Revenant). 
The action-packed short takes place in Shanghai and subtly highlights the cutting-edge capabilities of Qualcomm’s latest Snapdragon 820 mobile processor as Kai (Leehom Wang) sets out to rescue his missing girlfriend (Olivia Munn) with the help of their mobile devices. At its core, Lifeline illustrates how a major technology company like Qualcomm is tapping a new entertainment model to demonstrate the power of their product in front of a diverse audience (the majority of the film is shot in Mandarin with English subtitles as a way to appeal to and drive awareness of the technology within the Chinese market, among a larger global audience). 

Check out the trailer below and the full film at the bottom of the story.

The full film is followed by ‘Inside Lifeline’ episodes that take the viewer behind-the-science into the making of the film while also diving deeper into the capabilities of the Snapdragon technologies featured within Lifeline. All content will live on YouTube as well as this landing page and will be promoted in the US, Brazil, India, the UK and others. 


Brand: Qualcomm

Creative Agency

Account Manager: Zora Liao

Chief Creative Officer: Teddy Lynn

Creative Director: Bastian Baumann, Chris Rowson

Copywriter: Peter Nordstrom, Dan Winikur, Tim Stiefler

Media Planner: Samantha Sutantio, Weiwei Yu (Asst.)

Strategist: Alice Wei (Digital)

Account Director: Brian Lee, Vanessa Luo (Assoc.)

Group Account Director: Adam Puchalsky

Group Creative Director: Aaron Mosher, David Yankelewitz

Music Supervisor: Karl Westman

Managing Director: Kim Kozma, Clement Tsang (Media)

Designer: Robyn Makinson, Weston Doty, Joao Magalhaes, Austin Hoyt

Producer: Nicole Severi, Patrick Oliver (Music)

Managing Partner: Sheng Lee (Beijing)

Creative Agency: Ogilvy & Mather

President: Mark Himmelsbach (Content & Social)

Account Executive: Faith Stonner, Zoey Dong (Snr.)

Project Manager: Sebastian Aresco

Media Planners: Wynn Kong (Manager)

UX: Dan Kawasaki

Senior Art Director: Andrew Miller, Lauren Van Aswegen

Senior Business Manager: Camille Crenshaw

Media Strategy: Allison Karr, Amy Fraze

Account Supervisor: Alexandra Andrial

Developer: Kevin Hamel

Chief Production Officer: Matt Bonin

Production Company

Director: Armando Bo

DOP: Javier Julia

Executive Producer: Eric Stern, Steve Golin

Producer: Vincent Landay

Production Company: Anonymous Content

Category: It, phones, Av and computers , Phones

Genre: Action , People , Storytelling , Stunts