Ogilvy PR London Appoints New Head of Influencer Marketing

Ogilvy PR has announced the appointment of Rahul Titus as Head of Influencer Marketing. Rahul brings with him years of experience in the world of influencer marketing and has been a prominent player from its’ infancy. He is responsible for award-winning work on a diverse portfolio of clients at MediaCom, where he established and ran their influencer offering. 

 

Rahul will champion the on-going roll out of A.D.A.M the Ogilvy PR influencer identification tool that is the benchmark for scientific approach to influencer marketing. The A.D.A.M media agnostic approach ensures clients secure the right partners for a brief and maximises Ogilvy’s trading deals across the globe so clients get the best access to talent at the most competitive prices.

2017 has been a successful year for Ogilvy welcoming new clients such as Boots, IAG and Inmarsat as well as launch of the ADAMInfluencer tool. Rahul will report directly to Jai Kotecha, Managing Partner, Digital, Social & Content at Ogilvy UK.

 

Rahul Titus, Head of Influencer Marketing said, “In a world where celebrity influencers can command six figure sums, often with debatable business impact; it has never been more important to define a new, strategic approach to influencer marketing. I am thrilled to be joining Ogilvy at such an exciting time and help build on the strong foundation we have in place here at the agency. ADAM is an example of this new scientific approach that will help us redefine this space.”

 

Jai Kotecha, Managing Partner, Digital, Social & Content added, “Influencers have been an integral part of our offering for well over a decade now, but our clients’ increasingly complex requirements in this space has spurred us on to set up a dedicated unit to address them. Rahul brings with him a wealth of experience and comes with an excellent track record of delivering best in class influencer marketing strategies. We are excited to have him on board and evolve the offering here at Ogilvy.”