Ogilvy PR Australia Shines at Sabre Awards

Pulse Communications and Social@ogilvy, part of the Ogilvy Public Relations Australia network have taken top honours at the 2012 Sabre Awards, winning respectively the Practice Sector Division for Best Campaign in Media Relations/Corporate Relations (Ford Australia Goes Speed Dating) and Best Campaign in Special Audience/Marketing to Women (Kleenex Cottonelle’s Pin to Make a Difference).

 

Across the Asia Pacific Region, Ogilvy Public Relations was highly recognised for its effective communications programs receiving 5 Gold and 5 Silver SABRE Awards and Consumer Consultancy of the Year, more than any other agency network in Asia Pacific.

 

“It’s always gratifying to have the creativity of our work recognised by industry peers and I want to congratulate our teams for their outstanding efforts and leading the world in creating inspirational public relations programs,” said Kieran Moore, CEO, and Ogilvy Public Relations Australia. “Winning gold for Social@ogilvy’s Pin to Make a Difference campaign underscores Ogilvy’s dominance in digital and social media and is serious recognition in a genuine field of world class communications work.”

 

Social@ogilvy’s Pin to Make Difference initiative was one of the first campaigns in Australia to leverage social networking phenomenon, Pinterest, via an event aimed at educating mothers on making a sustainable difference in the home.

 

The campaign centered around a branded ‘Pin to Make a Difference’ event, inviting Australia’s most influential mum bloggers to pin and share their ‘make a difference’ sustainability tips, and take part in Australia’s first and fastest pinning competition.

 

Pulse Communications’ ‘Ford Australia Goes Speed Dating’ campaign played on the familiar concept of ‘speed dating’ and generated a fun, fast and slightly tongue-in-cheek way to make the Ford brand relevant to lifestyle and general news media.

 

“We knew we had created a uniquely creative campaign when the results were shown across media as diverse as business, lifestyle and TV news,” said Moore. “Our team is excited to continue to deliver creative thinking like this, in partnership with our client Ford Australia, to have people think a bit differently about Ford.”

 

“Achieving business results for our clients is the most important measure and both campaigns significantly exceeded the KPIs and client expectations,” said Moore. “We are very proud of both Pulse and Social@ogilvy’s creativity and achievements.”

 

Ogilvy Public Relations is a joint venture between WPP and STW Group, Australia’s leading marketing content and communication services group.