Ogilvy One Wins Customer Engagement Agency in Campaign’s Agency of the Year 2024

Ogilvy UK’s customer experience and engagement arm Ogilvy One has won Campaign’s Agency of the Year Award for Customer Engagement Agency 2024. The award recognises inspiring leadership, management excellence, outstanding business performance, and overall achievements in advertising and brand communications.

Ogilvy One has put creativity back at the heart of customer experience, winning an impressive 11 new clients with a 90% pitch win rate. Their relationship design methodology, blending data-driven insights with creative brilliance to craft personalised customer experiences that boost engagement and deliver measurable ROI, has been at the heart of their success including with clients like Lloyds Banking Group and Formula 1.

“Ogilvy One has redefined what it means to stand out in the CX industry; from innovative campaigns to transformative partnerships, it has proven that creativity is the antidote to a homogenised market.” Campaign UK

“This has been a stellar year for Ogilvy One with exceptional work delivered with traditional brands like Lloyds, proving that with the right insights and creativity, truly brand-defining experiences can be delivered.” Campaign judges

Clare Lawson, global president, Ogilvy One said, “To quote Campaign’s Maisie McCabe ‘Ogilvy One is a raft’. In a sea of sameness, where tractionless consumer interactions have become the norm, craft and creativity are what stops the swipe. In twelve short months since Ogilvy One returned we have built incredible momentum putting creativity back at the heart of the customer engagement category. With clients ranging from F1 to Lloyds Banking Group, the UK is a powerhouse for the global business and our growth. Buckle up for year two and the new leadership line up.”

Charlie Ryder and Alan Makepeace, managing directors, Ogilvy One said, "To win this huge award is a massive achievement and a testament to the hard work, passion, and dedication of our entire team. 2024 was about re-establishing Ogilvy One, and we’ve seen a phenomenal appetite for our data-powered, creativity driven approach. We’re partnering with inspiring brands, crafting meaningful experiences that resonate with customers and drive real results. Thank you to Campaign for recognising our progress - together, we’ve put creativity back at the heart of customer experience."

Angus George and Johnny Watters, ECDs, Ogilvy One said, “This is testament to the unique way we work at Ogilvy and our belief in borderless creativity. Creativity is the most powerful tool in defining customer experiences and we're able to draw diverse creative thinking in from across our network, so this is a win for all of Ogilvy UK. This is also testament the clients who put their creative trust in us to deliver the most impactful work possible. But above all, you don't win something like this without an amazing team, this is theirs.”

Rob Chandler, head of marketing science UK & EMEA, Ogilvy One said, “After bringing Ogilvy One back just one year ago this month we are truly blown away by being announced as agency of the year last night. Our new Marketing Science team that brings data driven decisioning and technology led enablement back to the heart of our business has been a massive contributor to our success. we are incredibly proud of our achievement, a huge thank you to our teams, partners, clients and of course the judges.”

Ed Turner, head of strategy, Ogilvy One said, “Brands are competing for the same customers, in the same platforms, using the same tools. Designing brilliantly creative and insightful experiences that people genuinely choose to engage with is our antidote to that homogenised world – its our competitive edge. But these ideas need to show up across so much more of the marketing environment than CX has traditionally allowed for - this is a real “break out” moment for Ogilvy One, our creative ambition and our Relationship Design philosophy.”