Ogilvy & Mather NZ Makes Holden Twitch

O&M NZ and Robber’s Dog have created a local brand TVC for Holden. Says Executive Creative Director, Angus Hennah: “It felt right to inject some warmth and local charm back into the brand. The spot espouses the therapeutic benefits of getting away from it all in a real driver’s car.”

 

Says Robber’s Dog Director Luke Shanahan: “Directing ‘Twitch’ was an absolute pleasure for me. It was one of those projects where all involved had total faith in the idea. That unity meant I got to make executional decisions based on good storytelling alone. I think that (unity) shows in the final spot.” 

 

 

Credits

 

Agency – Ogilvy & Mather New Zealand

Client – Holden

Executive Creative Director – Angus Hennah

Copywriter – Matt Simpkins

Art Director – Darran Wong Kam

Strategist – Adi Staite

Agency Producer – Amanda Kabel

Group Account Director – Sandra Daniel

General Marketing Manager – Marnie Samphier

Production Company – Robber’s Dog

Director – Luke Shanahan

Producer – Mark Foster

Editor – Tim Mauger