Ogilvy PR Among First Creative Agency Networks to Secure TikTok Creator Marketing Accreditation
Ogilvy has announced it has become among the first large integrated creative agency network to secure TikTok’s Marketing Partner badge in the Creator Marketing Specialty. This accreditation recognises the proven success and best-in-class expertise that Ogilvy PR's award-winning Influence team and Village Marketing have established on TikTok. Earning this esteemed badge signifies that Ogilvy PR is a one-stop shop for advertisers across marketing objectives, from driving upper-funnel awareness and site traffic to lower-funnel conversions for eCommerce websites. Ogilvy PR will now benefit from additional access to insights on audience demographics, growth trends, and new tools to help brands build and optimise innovative, high-performing campaigns on TikTok.
Julianna Richter, global CEO of Ogilvy PR, said, “Our commitment to our clients is not to react at the speed of culture, but to help their brands land in culture. Recognising where culture happens is paramount, and today TikTok isn't just a platform; it's a cultural pulse point - a vital force within the creator economy, turning creativity and joy into powerful connections. This accreditation as a partner allows us to leverage TikTok's unique tools and insights to help our clients build more authentic relationships and drive impactful results. At the same time, we believe our global brand experience will provide TikTok with valuable client perspectives, enabling them to further empower both creators and brands.”
Rahul Titus, global head of influence at Ogilvy, added, “Our priority is to stay at the forefront of social innovation helping our clients lead the charge. TikTok is at the heart of this strategy as we help build the social brands of tomorrow. We've demonstrated that TikTok isn't just a media channel; it's a cultural catalyst. It plays an integral role in the communication mix, transforming how audiences connect with the brands they trust.”
Melissa Yang, global head of marketing partnerships and industry education at TikTok, said, "At TikTok, we are always looking for ways to make it easier for brands and advertisers to develop engaging content and impactful campaigns that resonate with TikTok communities. We are excited to lean into the media and creative service model with agencies to provide brands with innovative solutions that continue to level up their TikTok campaigns.”
Ogilvy PR’s award-winning Influence team has demonstrated a proven ability to build community-inspired, social-first brands. Its team has consistently earned industry recognition for its ability to leverage creator partnerships in impactful campaigns. At the 2024 Cannes Lion International Festival of Creativity, Ogilvy PR earned the Social & Influencer Grand Prix for CeraVe’s influencer-driven Super Bowl campaign, 'Michael CeraVe'; TikTok played a central role in launching and sustaining the campaign over the course of the two weeks leading up to the Super Bowl. In addition, Ogilvy PR’s Influence team was named the Best Large Influencer Marketing Agency at the 2024 Global Influence Marketing Awards and was the most-awarded agency for the sixth consecutive year. The agency’s work for The Coca-Cola Company propelled it to become the most-awarded brand of the night.
Village Marketing, an industry leader in performance-driven influencer marketing and creator economy partnerships, was acquired by WPP in 2022 and is a strategic part of Ogilvy PR’s global network. Founded in 2013, Village was created with the vision of building brands in a social media and mobile first world, fuelled by creativity and powered by relationships. It was one of the first agencies to fully honour the unique impact of creators and has led creative campaigns for some of the foremost consumer brands of the last decade. Business Insider has recognised Village one of the Top Influencer Agencies.
