Photoplay has recently produced a new campaign for Officeworks positioning it as 'Your Happy Tax Place'.
Directed
by Photoplay's Husein Alicajic, this campaign injects a little humour
and focuses on emotion to convey the Officeworks tax time story in a
visceral way. The TV campaign connects Officeworks to someone's happy
place, to tap into the characters joyful feels as they realise nearly
everything they buy there could be a tax deduction.