Officeworks and CHEP Network Spotlight Tech Range With Help From a Guinea Pig

Officeworks, in partnership with CHEP Network, has launched a new national campaign showcasing how its growing technology range is helping Australians make bigger things happen in their everyday lives.

The campaign, centred on a relatable family moment, features a family coming together to build a custom enclosure for their new guinea pig, all while playfully debating his name. From AI-enabled laptops to the latest smartphones and tablets, Officeworks’ tech range helps the family turn their idea into reality, resulting in a one-of-a-kind home for their new pet, Bruce.

The integrated campaign highlights how Officeworks continues to evolve with the needs of Australians, providing the technology that powers creativity, productivity, and connection in the modern world. It is the latest iteration of the brand’s long-running platform, “Make Bigger Things Happen,” and will run across TV, digital, and in-store channels.

Jessica Richmond, general manager customer and online at Officeworks, said, “For 30 years, Officeworks has been helping Australians turn their ideas into action, and our technology range continues to be a big part of this. We’ve expanded our technology offering to ensure we’re providing the tools Australians need to stay connected and achieve more.”

Tian Murphy, executive creative director at CHEP Network, added, “Australia is a nation full of hands-on doers, and as more people embrace technology in their everyday projects, we wanted to show how Officeworks helps to bring those ideas to life — even if it’s something as simple but special as creating a state-of-the-art home for a guinea pig.”

The campaign reinforces Officeworks’ commitment to supporting Australians with the technology they need to be creative, stay productive, and connect in meaningful ways.