Ocado Appoints St Luke’s to Advertising Account 

Ocado is delighted to announce it has appointed St Luke’s as its lead creative agency following a competitive pitch, held largely remotely. The review was run directly and involved a number of undisclosed agencies.

Ocado’s ambitions are growing and St Luke’s remit will include development of a new brand positioning and creation of all above the line (ATL) communications that will help bring to life Ocado’s unique proposition; including an unrivalled range, unbeatable personal service and an exclusive partnership with Marks & Spencer. 

Ocado is the world’s largest dedicated online grocery retailer and the fastest growing grocer in the UK. A new partnership with Marks & Spencer, starts in September 2020, and will allow shoppers to choose from an even further extended range. The M&S collection will include 6,000 M&S food products and essential clothing lines.

Lisa McDowell, head of brand marketing: “Ocado Retail is growing at pace and we have undergone a seismic shift over the last 12 months. We are delighted to be partnering with St Luke’s who’s agenda-setting purpose, and supporting creative is simply brilliant. We work hard every day to ensure our customers keep rating Ocado as having the best service and range in the industry, it's time to share that brand love with everyone else.”

Neil Henderson, CEO at St Luke’s said, “As online grocery shopping takes an historic leap forward thanks to the lockdown, it is a privilege to be selected as Ocado’s brand and advertising partner. Very few brands have such a unique story to tell.”