O-Cedar Has the Perfect Tool to Bust the Dust from Your Favourite Things

BBDO MW launches its first creative campaign since winning the O-Cedar business a couple months ago. BBDO MW kicked things off with an original paid social campaign for a new product.

We take pride in the things that give our home personality but dusting them can feel like a punishment. In O-Cedar’s recent campaign, BBDO MW were challenged with taking the cleaning brand into a new product category with the launch of the Flex & Catch Duster. 

‘No Matter Your It’ introduces the new duster as the perfect tool to clean the items you love - no matter what ‘it’ may be. From your favourite knick-knacks to your wackiest thrift store finds, when it has to be clean-clean, it has to be O-Cedar Flex & Catch Duster. 

"O-Cedar is giving you permission to be your quirkiest self. To buy the thing that makes you smile and ignore the logistics, like how easy or hard it is to dust. Because the New O-Cedar Flex & Catch Duster cleans anything (and we mean ANYTHING) with ease." said Tess Nyberg, group creative director.