Now kicks off ‘Bags of Feelgood’ for Florette

Now kicks off ‘Bags of Feelgood’ for Florette

 

Now is launching a brand new campaign for Florette with £5m behind it, the largest investment the brand has ever made.  

 

The new campaign will break on 4th April with a 40” spot titled ‘The Joy of Salad’, written by John Townshend and art directed by Steve Paskin. The spot was shot by Simon Willows through Blinkink, and choreographed by Robert Hylton, the renowned hip hop fuse artist.

 

The film uses the track ‘Eeh! Ah! Oh! Ooh!’ made famous by Peter Sellers, Spike Milligan and Harry Secombe as The Goons in 1957. 

 

The action centres around a couple at home, who turn the making of a salad into an art. The ‘feel good’ nature of the meal is a catalyst to turning their normal evening at home into an impromptu display of dexterity. 

 

The moment she opens the fridge, throws the bag and he catches it by chance, the viewers are witnesses to a range of impressive teamwork, as they work seamlessly and intuitively together, selecting and preparing ingredients in a fun and flirty way.

 

And their efforts are paid off when they have a delicious meal to sit down to at the end of it all (even if something does eventually go wrong!)

 

John Townshend, Creative Partner at Now said: ‘Salad is one of the few things that you can actually feel great about eating and serving, and we wanted to capture that spirit.’

 

The campaign will be supported by posters, press and display advertising

 

To view the work, click here: http://www.youtube.com/watch?v=d6OG_8sra3k

 

Advert title: The Joy of Salad

Campaign name: Bags of Feelgood

Media: TV, press, poster, digital

Industry: Advertising

Published: On air 4th April

Market: UK

Language: English

Agency: Now

Advertiser: Soleco

Brand: Florette

Copywriter: John Townshend

Art Director: Steve Paskin

Agency Producer: Alison Cummins

Production Company: Blinkink

Production Company Producer: Tiggy Walker

Director: Simon Willows

Director of Photography: Simon Richards

Choreographer: Robert Hylton

1st Assistance Director: James Sharpe

Home Economist: Rosie Scott

Art Director: Sam Riley

Cameraman: Simon Richards

Editing: Mark Aarons

Music: The Goons

Post Production: Framestore