Notino Appoints Publicis Groupe for Media Business across 14 Markets in Europe

Publicis Groupe has been named by Notino, Europe’s top perfume and cosmetics retailer Notino to handle its media buying and planning across 14 markets in Europe following a media tender. This appointment continues the company’s partnership with Notino which began in 2018. 

The appointment will see Publicis Groupe Czech Republic tasked with developing a media strategy for Notino including planning and media space buying on TV as well as other offline and online channels. In close collaboration with the local offices, Publicis Groupe Czech Republic will manage campaigns in 14 countries. In Central & Eastern Europe, this includes the Czech Republic, Slovakia, Poland, Romania, Hungary, Bulgaria, Slovenia, Croatia, Greece, Estonia, Lithuania, and Latvia. A dedicated team for the Notino business led by Martin Požárek, business director, Publicis Groupe Czech Republic, to support the needs of this business.

"As Europe's top seller in beauty products with TV campaigns in 14 countries across Europe, it is important for us to work with a partner who understands our needs and helps us to continuously move forward and improve our campaigns. Publicis has advanced data metrics that allow us to be more efficient and better target customers in the countries we monitor. We have been working together for five years now and truly appreciate having this great team of people by our side," said Michal Zarnikov, head of marketing specialists and media, Notino.

"It is great to be able to build on our successful partnership with Notino and continue to help Czech companies grow in European markets. I’m confident that we will maintain the high quality of our campaigns in the years to come, and with data and automated reporting, we will continue to drive their effectiveness," said Martin Požárek. 

Speaking about the appointment, Tomas Lauko, chief executive officer, Publicis Groupe Central & Eastern Europe added, “We have been working very hard to help Notino to scale their business throughout Europe for five years. We are extremely happy that they have decided to continue to put their trust in us to support their business growth. Over the past few years, we have been making strategic investments to continuously elevate our offerings across Central & Eastern Europe to help drive business growth for our clients in the platform world. Our Czech Republic team has always been at the forefront of this exercise and this appointment is a testament to their efforts. We are grateful for our Notino’s ongoing partnership with us across 14 markets as we remain relentlessly focused on further scaling of their business.” 

Notino has been working with Publicis Groupe Czech Republic since 2018, and together, they have built a system of data-driven, business-oriented campaigns that support business growth across European markets. In addition, Publicis Groupe is now developing a technical solution for the client to share detailed information about ongoing campaigns to further increase the efficiency of its advertising investments. The bespoke dashboard will contain up-to-date data on campaigns in each country, including subsequent reporting.