Not Just Any Signs Multi Award Winning Director Robbie Samuels

Not Just Any is thrilled to announce the arrival of Robbie Samuels to their flourishing international roster. An award-winning Black-British writer and director, Samuels brings over two decades of experience to the London-based production house, further strengthening its creative talent.

A graduate of Central St Martins and Edinburgh College of Art, Samuels has built an impressive career writing feature films and directing commercials. Most recently, he was honoured with two American Gold Advertising Awards for his Aunt Angie campaign. A former participant in the prestigious TIFF Talent Lab, his short films have been showcased at international festivals, and he was recently featured in Vanity Fair.

Samuels' impressive reel includes award winning short films, branded content and commercials for global brands that include Ford, Discovery Channel, TNT Sports and Legal and General. His distinctive storytelling and innovative vision is evident throughout his work while his storytelling makes him a valuable addition to the Not Just Any roster.

“I am so delighted and excited to welcome Robbie to the NJA family. Shares NJA’s executive creative director, Aidan Gibbons. “His work compliments our other talented NJAs perfectly. Robbie’s such an approachable, talented gentleman with some incredible stories. I know he’s found a new home as we have been nerding out on all things Stanley Kubrick and Kurosawa. Welcome, Robbie!”

Deeply influenced by urban street culture, skateboarding, music, and hip-hop jungle, Samuels’ creative approach is informed by his lifelong passion for graphic novels, science fiction, and cinema. These elements often permeate his advertising work, adding a unique edge to his storytelling.

Currently developing several feature films and television projects, Robbie’s arrival marks an exciting moment for Not Just Any as the company continues to expand its global production footprint. His expertise and artistic vision will undoubtedly elevate NJA’s creative output, promising captivating stories that resonate with audiences worldwide.

The Not Just Any team is delighted to represent Robbie Samuels and introduce his compelling work to a global audience.