Not Just Any Appoints Prudence Beecroft as Managing Director and Executive Producer

Not Just Any, the London-based content studio renowned for its boundary-pushing creative work, is delighted to announce the appointment of Prudence Beecroft as its new managing director and executive producer. Beecroft brings a wealth of experience and a proven track record of success, having previously held the role of managing director at Odelay Films. 

Prudence is known for her strategic vision and ability to cultivate strong relationships across the entertainment and advertising industries. Her appointment signals a new chapter for Not Just Any, which has already built a reputation for delivering exceptional content that resonates with audiences and partners alike in only 2 years of trading. 

“We are excited, delighted and honoured to welcome Prue to the NJA family,” shares Aidan Gibbons, executive creative director of NJA. “Her passion and drive for creativity, future-forward thinking and desire for growth is completely in line with the NJA vision. In the last couple of weeks, she’s already proven herself to be not just any managing director and colleague, but also just an amazing human. We look forward to Prudence leading the company into its next chapter”. 

During her tenure at Odelay Films, Beecroft spearheaded numerous award-winning projects and successfully expanded the company’s portfolio, collaborating with high-profile clients and emerging talent alike. Her dedication to fostering innovation and championing diverse voices aligns seamlessly with Not Just Any’s commitment to producing ground breaking content across film, television, a digital platforms. 

“I wanted to join a company that felt very future-facing,” says Prudence Beecroft. “The last few years have proven that the live-action production landscape is changing, and I was looking for a team that had innovation, progressive capabilities and ambition to be at the forefront of technology. Enter NJA. It’s so energising seeing the previous campaigns produced by the global team; from stunning CG work, Digital OOH, immersive tech, AR, MR and VR all of it to compliment the live action arm at Not Just Any”. 

“It feels like a new breed of company that has progressive thinking at its core and that will 100% benef our collaborators – whether that’s directing talent wanting to embrace new methodologies to keep their work ever relevant and cutting edge, or clients who want to maximise output and help create quality, engaging, reactive work. I am excited that Not Just Any has a strong place in the market and an incredible talent pool to back it up too“. 

Commenting on the arrival of Prudence, Nate Robinson founder and CCO of Ntropic shares, “From our very first meeting, I knew Prudence would be an incredible addition to this next chapter of Not Just Any. She brings a unique blend of high IQ, wisdom, and forward-thinking creativity that will help us realise our mission of crafting beautiful content while maintaining joy in the work we do. Not to mention, she’s an absolute ninja when it comes to tackling challenges with precision and grace. I’m thrilled to have her as a partner as we embark on this exciting new phase for NJA.” 

With Prudence Beecroft at the helm, Not Just Any is poised to continue pushing creative boundaries and delivering impactful, world-class content.