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Not Happy with the US Election Results? Move to Canada Eh

Critical Mass, 6 months, 2 weeks ago

Critical Mass launches cheeky recruitment campaign enticing creatives to work in Canada

Not Happy with the US Election Results? Move to Canada Eh

With dramatic results announced in the US Presidential candidate race there's never been a better time for happy Canadians to spread the world about their great country - high poutine diets, lumberjack skills and maple syrup and all.  After all, recent studies suggest that 28% of registered US voters are already considering a move.

Always keen to show the world what a brilliant place Canada is, experience design agency Critical Mass has created the tongue-in-cheek campaign - a hub for disgruntled North Americans and anyone looking for a welcoming new home, encouraging them to “Make Canada Even Greater” by applying to work at Critical Mass: "Call yourselves digital gurus, creative innovators, free thinkers, ex-pats, proto-Canucks or wall-dodgers: we just want to call you coworkers," the website proclaims."

The site comes on the back of news showing that search traffic around terms such as 'move to Canada', has spiked by 1000% in recent weeks.

What started with a couple of tweets - highlighting the face that “Move to Canada” was suddenly trending - turned into an actual site within just three days.  As well as sparking debate and championing the original Canadian home of the global agency, the site has a very real purpose - driving global talent to Canada.

The website has even been picked up by media titles including the New York Times, with Critical Mass CEO Dianne Wilkins commenting: “We’re in a unique place to comment on, and participate in, this public half-comedy, half-serious discussion that’s going on out there.”

This new way of recruiting talent has also resulted in dramatic spikes in traffic to Critical Mass’s career sites. Visits to the Toronto career site increased by 2,310 percent and on its Calgary careers site by 244 percent. Traffic to the agency’s website has increased 50 percent.

Critical Mass, a global experience design agency whose clients include Nissan and Apple, is looking to hire roughly 30 people to work in its Calgary and Toronto offices.

Category: Business and services , Recruitment

Genre: Comedy