Norton Motorcycles Partners with Collaborate at Goodwood Festival of Speed 2024

Norton Motorcycles has appointed independent global experiential agency Collaborate as its activation partner at this year’s Festival of Speed.

The agency has been briefed to create an experience that reflects the exquisite quality and unique British craftsmanship of Norton’s bespoke motorcycles. The Goodwood activation will celebrate the great craftsmen and women, the 'unsung' heroes, behind the iconic motorcycles – reminding discerning customers that every element of every Norton bike is handmade in the UK.

2024 marks the second year of Norton participation at the Festival of Speed – seeing greater investment behind the event.

Ema Forster, head of marketing at Norton Motorcycles says, “We’re delighted to be working with Collaborate for Goodwood Festival of Speed 2024. Norton is growing at an incredible pace, so this year we have increased our presence to reflect that. Collaborate has helped Norton, as a growing premium British motorcycle manufacturer, create an event strategy to positively engage with consumers and help deliver our message."

Comments Chris Ambidge, commercial director, Collaborate, “We’re incredibly proud of the partnership. The collaboration is a thrilling venture engaging people with this great British brand with innovation and human storytelling. As a lifelong fan of iconic British brands, I can’t wait to see this story brought to life at Goodwood.”