Nomint's Riddle for The Mirror & Penguin

NOMINT was approached by Quiet Storm to produce a 20sec TV ad to promote the Mirror’s free Penguin books offer. "The Riddle", aired for the first time earlier this month and is part of the six-week campaign created by Quiet Storm on behalf of the publisher, which launched in late September to coincide with the Daily Mirror’s redesign.

 

 

Yannis Konstantinidis, creative director of NOMINT, comments: “It was an absolute pleasure working with Quiet Storm on this fun project. We loved the script, the boldness and the weirdness of the brief. Who can turn down the opportunity to create a half dinosaur, half horse, half inflatable toy yellow monster. Creating inflatable hybrid monsters is after all the reason we are in this line of work!” 

Client: Mirror

Agency: Quiet Storm

Production / Direction / Animation: NOMINT

Creative Direction: Yannis Konstantinidis, Christos Lefakis

Project Manager: Marilena Vatseri

Animation: Alex Potts, Michael Towers

Illustration: NOMINT

From the agency:

Copy writer: Martin Jeyes

Art Director: Elaina Jumper

Producer: Kate Pirouet

Voice Over:  Simon Welsh

Sound design: Angell Sound